Together with Ingo Walde I created an explainer video for glore: a concept store that offers “globally responsible fashion” in Nueremberg, Munich and Hamburg. We were asked to give the consumer an understanding of their philosophy. Our idea was to show the major differences between “eco-friendly” and “standard” manufactured clothes in order to raise the awareness of an alternative.

CREDITS

CONCEPT & DIRECTION | Sermin Kaynak
ART DIRECTION | Sermin Kaynak
ANIMATION | Sermin Kaynak, Ingo Walde
MUSIC | Frank Mollena, Henning Wandhoff
VOICE OVER | Dominik Auer


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