Concept & Art Direction & Animation
Simply on point
AGB Digital Lab
Explainer Movie
Credits:
Client: AGB Digital Lab
Text: Anastasia Lonski
Concept,Art Director, Illustrator
& Animation: Sermin Kaynak
Musik: Robin Doerfler
I was commissioned by ABG Digital Lab, the e-learning platform of Volksbanken & Raiffeisenbanken a cooperative bank in Germany, to create a complete package of educational video content. The project covered a broad range of digital finance topics — from online shopping and cybersecurity to emerging fintech trends. In addition to the six explainers, I designed video inserts for expert interviews.
All of that were woven together into an interactive learning journey.
To enhance engagement, the team introduced Dila, a robotic companion designed to guide learners through the course and make complex content more accessible.
AGB Digital Lab
Process
At the beginning I transformed all complex informations about digital banking into clear, engaging and easy to follow learning units. I created storyboards for every topic and developed the entire design concept. Because I was able to collaborate closely with the team from an early stage — I had the opportunity to shape the content in a more personalized and learner focused way.

Challenging — but incredibly satisfying
Six explainer videos (each over 2 minutes). Interview inserts with lowerthirds and transitions as well as full character development and animation.
Online Shopping
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Chashless Payment
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Pocket Banking
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Online Security
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Introduction module
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Cashless payment
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