Storytelling & Art Direction & Animation
Simply on point
BMW Group — Junior Campus
Permanent Exibition
Credits:
Client: BMW Group — Junior Campus
Studio: Shoota
Projektlead at Shoota: Felix Wunderle
Art Direction: Sermin Kaynak
Design: Sermin Kaynak, Sarah Marie Lau, Markus Feder
Motion Design: Markus Feder, Sermin Kaynak, Robert Wagner
For the Junior Campus in Munich, Shoota commissioned me to contribute to its reopening. Centered on future mobility, the exhibition encourages young visitors to explore key topics through hands—on interaction, experimentation, and workshops. I created a series of six explainer videos integrated into the interactive elements, translating complex ideas into playful and accessible stories.
My Role:
I created a design language for all explainers, following the design guidelines of the exhibition.
Then I moved on and created the Storyline for every content and animated two of the explainers myself.
BMW Junior Campus
Permanent — Exhibition
BMW Junior Campus — Technology in a camouflage cloak
Explainer Movie
BMW Junior Campus - Ferrofluide
Explainer Movie
BMW Junior Campus - Hightech Spinners
Explainer Movie
BMW Junior Campus - Sensitive Robot Skin
Explainer Movie
