Art Direction & Animation

Communicate what matters through strong ideas, design and motion

Rev

Broadcast Design — Deutsche Welle

Credits:

Client: Deutsche Welle
Creative Direction, Deutsche Welle: Carola Kunz, Maria Regenspurger, Holger Zeh
Producer, Deutsche Welle: Nadja Laffin

Studio: Aixsponza
Creative Direction, Aixsponza: Christian Tyroller
Producer, Aixsponza: Julian Fischer
Art Direction: Elisabeth Schlichtner, Sermin Kaynak

I collaborated with Aixsponza on the on-air package for REV, a Deutsche Welle TV magazine about mobility. Inspired by the name and the idea of “REVolve,” rotation became the core design principle, driving image transitions and animations. Combined with hand-drawn paint strokes, the visual language amplifies the energetic and powerful stories of the show.

My Role:

Together with the creatives at Aixsponza, I explored design concepts and worked on the overall design language, including the logo design. Once approved, I animated several on-air elements, the logo animation, and scenes for the show opener.

REV — Redesign

Process
deutsche-welle_rev-on-air_rev-concept06
deutsche-welle_rev-on-air_rev-concept05
deutsche-welle_rev-on-air_rev-concept07
deutsche-welle_rev-on-air_rev-concept01
deutsche-welle_rev-on-air_logo-v03-ending-v04_1
deutsche-welle_rev-on-air_logopackshot-de
stroke_01

On — Air Package

Elements
Opener_REV_00060
REV_Designadaptionen_05-14
REV_Designadaptionen_05-25
Insert_Electrified_GrossKlein
REV_Designadaptionen_05-15
REV_Designadaptionen_05-23
Insert_1Zeilig_02
Trenner_Electrified_V02
REV_Designadaptionen_05-21
Abspann03
REV_Designadaptionen_05-7
Insert_arab
arabic
REV_Designadaptionen_05-30
REV_Designadaptionen_05-17
REV_Designadaptionen_05-28
arabic_02
REV_Designadaptionen_05-39

Sermin Kaynak

Art Director & Motion Designer

+49 (0) 176 20194642

Gabelsbergerstr. 89
80333 Munich, Germany

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