Art Direction & Animation
Communicate what matters through strong ideas, design and motion
Sonnen - Smarter E
Tradeshow
Credits:
Client: Sonnen GmbH
For Sonnen: Thorsten Bald, Alexa Czebowsky
Advertising Agency: PS brands
Creative Director: Christian Tyroller, Matthias Zabiegly
Producer: Julian Fischer
Artdirector: Sermin Kaynak
3D Artist: Christian Scheck, Holger Aumüller, Sermin Kaynak, Elisabeth Schlichtner, Patrick Zimmermann, Timo Peiseler, Tom Geiger
Sound Design: Michael Fakesch
Sonnen GmbH is a German company that manufactures home energy storage systems. At it's core of its vision is the sonnenBatterie — everything revolves around it, driven by the goal of providing clean, affordable energy for everyone.
With an truly amazing team at Aixsponza, I had the opportunity to be part of this huge project: an 8K LED wall and a massive five — minute tradeshow installation for sonnen.
Light and darkness. Energy and storage. These ideas shaped the LED presentation for the SmarterE. At its core was a holographic projection — the “source” that ignites everything unfolding around it.
My Role:
Together with the team we began exploring ideas and developing a visual style for the huge LED wall, which also had to be mirrored on the backside. The “lightroom” was defined early on as the space where the sonnenBatterie products were presented, and it became the connecting thread between all themes. Light and darkness, glowing illumination, and dark reflective materials shaped the overall atmosphere. Once the first styleframes were approved, everything else had to be created on the fly.
Animation: I did a couple of productshots, the lineup of the batteries and all the animation in the lightroom, backgroundloop, transitions and typography animation.
Sonnen — SmarterE
Exhibition Stand
Sonnen
Styleframes
LED — Wall
With Holographic Projector
Scope
8.000 Pixel wide, mirrowed, 5 minutes long.
